Marketing Resources
Your go-to for everything marketing-related
The marketing department offers several resources to build the awareness of our network from coast to coast. You will find on this page the various resources available to you. Don't hesitate to refer to it or get in touch with us if you have any questions or comments.
Branding
Brand Guidelines
Please read our brand guidelines before using the HI Canada logos or any of our brand elements in order to respect and strengthen our new brand image.
Branding Kit
After reading the brand guidelines, please consult our branding kit. You'll find our logo in its various forms as well as our official font. If you have any questions regarding the usage of any of these elements, please contact us.
Posters and Signage
Marvia - Brand Template Manager
If you want to promote an activity, an event or a job offer, create a Facebook post, promote something on your TV slides or share some information with guests, please use one of the templates available in Marvia.
Promotional Objects
Order Form
Fill out this form to order HI Canada merch, brochures or stationery. Don't hesitate to place new orders whenever you're out of stock.
Website
Change Request Form
Please submit your change requests for hostel pages on hihostels.ca using this form. The marketing department will make the necessary changes on the website afterwards.
Seasonal Update Form
This form is to be used before each season to indicate any winter and summer changes that should be made to the website. We're asking more specifically about new deals, promos or packages that should be added or removed. For ongoing updates throughout the year, please use the Website Change Request Form.
Influencers
Partnership Request Form
Please send this form to all influencers who send you partnership requests. The marketing team will analyze the request and send you recommendations when returning the completed form.
Social Media
Social Media Tips
In 2019, we ran a social media webinar in which we shared lots of useful tips about social media management, best practices and content ideas.
Staff Training
Brand Manifest for New Employees
The HI Canada brand manifest is a small booklet that is meant to be distributed to every staff when they join the team and which explains who we are, our mission, and our values. Please order more if you're out.
This is how we CO Video
We strongly recommend that you show the following video to all new staff to introduce them to the network and our brand. The video is available on HI Canada's YouTube account.